Because of what seems to be a rather surprising error by Apple, rap star Eminem is suing the computer company for featuring lyrics from the song “Lose Yourself”, sung in the advert by a ten year old boy, in their 2003 campaign for the iTunes music service.
Eminem’s company Eight Mile Style said “Eminem has never nationally endorsed any commercial products and … even if he were interested in endorsing a product, any endorsement deal would require a significant amount of money, possibly in excess of $10 million”.
The ad was shown multiple times on MTV, and it seems odd that Apple would feature the song without first seeking permission. Apple Computer has yet to comment.