“With 12.6m homes now connected to the Internet there is a still a huge opportunity available for telecoms companies to persuade people to upgrade onto faster connections, especially as we are seeing a strong interest and demand by consumers to do so.” said Colin Shaddick, director at Continental Research.
Ofcom estimate that broadband subscriptions currently stand at 3.2 million (Continental estimate 3.8). Given the rate at which people have been swapping over – because of the range of providers, competitive price cuts, and increase in quality, ease and reliability in the past twelve months – another 1.6 million subscribers by this time next year doesn’t seem too much of a stretch.