MovieLink Offer Re-rental

MovieLink, the on-demand film service that delivers films via broadband Internet connections, is experimenting with different pricing models. They have launched an offer that permits their viewers to re-watch films that they have downloaded, paid for and watched. They call it MultiPlay.

If a viewer has the urge to watch a film again within 30 days of the original rental, they can pay a normally reduced price to have another 24 hours access to it and have the advantage that the film does not have to be downloaded again. Not all films that MovieLink carry are included, presumably because of licensing restrictions, and the cost of re-renting varies but start at 99c.