New UK Channel in Pipeline

Channel 4’s new channel, tentatively called More4,  will focus on history, property series, documentaries and drama.  More4 will also feature some original programming, spin-offs from Channel 4 shows and drama and entertainment bought in from the US.

"This shouldn’t be thought of as a factual channel. It’s more based on a demographic," a Channel 4 spokesman said. "If E4 targets the younger end of the Channel 4 audience demographic, More4 will be aimed at the older end of that demographic," he added. "At launch there will be less origination, more narrative repeats of Channel 4 shows – ‘another chance to see’ – and archive programming. There will be entertainment and drama, as well as factual programmes, and some acquisitions. You could also see More4 doing live streaming of some of our more upmarket Channel 4 factual stuff, like Regency House."

The Guardian speculates that More4 will have an annual budget of £10m-£20m, and the channel is not expected to launch for at least a year.

More4 is likely to broadcast for around 12 hours a day, probably from early evening to early morning, when it launches. The launch will be welcomed by the government, as it is another incentive for viewers to move away from analogue boradcasts.

Channel 4 is expected to broadcast More4 on Freeview but also seek carriage on Sky Digital and digital cable services NTL and Telewest.

Commercial and creative development of More4 will be led by the managing director of 4Channels, Dan Brook, and the head of digital programming, Murray Boland.

Sky also admitted publicly for the first time yesterday that it has plans to launch a mainstream channel to compete with BBC1, ITV, Channel 4 and Five.


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Fraser Lovatt

Fraser Lovatt has spent the last fifteen years working in publishing, TV and the Internet in various capacities, and believes that they will be seperate platforms for at least a while yet. His main interests at the moment are exploring where Linux is taking home entertainment and how technology is conferring technical skills on more and more people. Fraser Lovatt was born in the same year that 2001: A Space Odyssey was delighting and confusing people in the cinemas, and developed a lifelong love of technology as soon as he realised that things could be taken apart, sometimes put back together again, but mostly left in bits or made into something the original designer hadn't quite planned upon. At school he was definitely in the ZX Spectrum/Magpie/BMX camp, rather than the BBC Micro/Blue Peter/well-behaved group. This is all deeply ironic as he later went on to spend nine years working at the BBC. After a few years of working as a bookseller in Scotland, ("Back when it was actually a skilled profession" he'll tell anyone still listening), he moved to England for reasons he can't quite explain adequately to himself. After a couple of publishing jobs punctuated by sporadic bursts of travelling and photography came the aforementioned nine years at the BBC where he specialised in internet technologies and video. These days his primary interests are Java, Linux, videogames and pies - and if they're not candidates for convergence, then what is?