As at 30 June, Sky added 77,000 Sky+ subscribers to reach 105,000, exceeding their 100,000 target. Tony Ball, Chief Executive for Sky said they were planning to “play around” with the pricing of Sky+ as he felt DVR’s offered interesting possibilities.
165,000 Sky subscribers also have the Extra Digibox, enabling the household to watch Sky programming in more than one room. 57% of Sky+ subscribers are also Extra Digibox subscribers.