It’s not a great surprise that DVD rental has now exceeded VHS rental in the US, six years after DVD was introduced.
The US Video Software Dealers Association has reported consumers rented 28.2 million DVDs compared to 27.3 million VHS cassettes during the week ended June 15.
While there has been advantages for the consumer, the benefits for the trade have been significant. The distribution and storage of DVD’s is significantly cheaper, as are the production costs. DVD are also more robust, being less prone to damage while playing.