Goodbye BT Openworld, hello BT Yahoo

Tucked away in BT’s disclosure last week on its progress to roll-out broadband to the UK was the fact that it had failed to hit the projected number of users for its own BT Openworld service. Clearly something needed to be done so they have inked a deal with Yahoo in the UK to re-launch as BT Yahoo. BT has finally realised that they don’t have the talent to licence or commission content so will rely on Yahoo’s substantial content library hoping this attract new users.