About eight years ago I remember when working on the product structure of the pre-launch of BT’s Wireplay service (Multi-user gaming service – great idea, badly executed, later sold on). One of our suggestions involved placing various charging items on the regular or ‘Blue bill’ and BT were very clear that this was and would only be allowed to be billed for phone charges – although they very much wanted to use it.
I was really surprised to see that Oftel recently gave BT the ability to charge their broadband services on the hallowed ‘Blue bill’. Freeserve can clearly see the advantage of BT having this and have blown a gasket.