BT build Openworld video offering

BT start to build their OpenWorld exclusive video content by bringing ADSL user an early showing of the Ant and Dec video – groan. For the lucky people who don’t know who Ant and Dec are, they are a UK kids pop duo, who happen to have been picked to sing the World Cup song this year. I must admit I’m a bit confused by this, sure in the UK Ant and Dec are well know, but their audience is not the people who will be paying for DSL to be installed at home, so I can only assume BT are relying on children’s pester-power to get the service taken up.