Xbox price drop in the UK

I was briefly at a MS PocketPC social event in London last night and MS had taken the opportunity of making a large numbers of Xboxes available (around 30-40). It’s no shock that the attendees were keen to play, they must be the perfect market, but they were incredibly popular. So why isn’t Xbox selling in the numbers anticipated – the price maybe?

Microsoft UK have announced they’re taking 1/3 off the price of an Xbox from 26th April, dropping the price to £199. The PR quote is that they are “determined to not make price an issue” – translation – people think it’s too expensive and the GameCube is going to be coming out at the beginning of May in the low hundreds. The current three-way battle should be interesting to watch over the coming months.