Bluetooth raised a lot of interest when it was first discussed, this could have been due to PR by the interested parties because since then there’s been very little. The core idea behind it, the WPAN or PAN (Wireless/ Personal Area Network), is an interesting additional method of transferring content to users – if not a little slow in it current 1Mbs guise.
Kodak are creating a rival to Bluetooth. They say it will be based on 802.15, should run up to thirty times Bluetooths 1Mbs, require low-power and be inexpensive.