The launch of the iMac reportedly brought very large numbers of viewer to its Webcast. Of course it’s a totally ideal audience, keen computer users who are passionate about their product being shown the newest toy by their demigod. Obviously there’s no discussion of cost of the event, 11 Terabytes is a lot of data/cash – and the fact that Apple are investors in Akamai must have helped. With actual figures of the bits shipped given this time rather than the vague ten million viewers given for the fabled Madonna concert, it’s far more believable. It’s a commonly held belief in the streaming industry that the Madonna 10m figure given was totally fictitious.