Dis/located Drama – Mobile Bristol in Queen Square in Bristol

1831 Riot! – “an interactive play for voices” played in Queen Square in Bristol until 4th May. The play is the latest fruit of the Mobile Bristol project – a collaboration between HP Labs, the University of Bristol and the Appliance Studio, which is working to overlay a wireless ‘digital canvas’ on the city and to explore the social and creative possibilities enabled by such a fabric.

Queen Square is the largest square in England outside London, dating from the early 18th century and recently restored to genteel, leafy tranquility following the removal in 2000 of a dual carriageway driven diagonally across the square in 1936.  It was also the scene of some of the most significant events of the 1831 riot in Bristol – which was instrumental in the eventual passage of the 1832 Reform Act significantly increasing the number of men who had the vote and starting Britain on the road to universal suffrage.

The current production is a specially commissioned piece which attempts a documentary style, fictionalised recreation of some of the key events of the riot which took place in and around the square.  To experience the drama you visit a stand on one side of the square to pick up a small backpack containing a GPS enabled iPaq, a large pair of stereo headphones and an A4 flyer providing a brief explanation of the project, but woefully little background on the riots themselves.  You are then free to wander the square at will until you have exhausted the experience, your enthusiasm or your stamina.

On the morning that Richard Higgs and I visited it was bright, sunny and warm.  As we strolled around the square different segments of audio were triggered as we moved between different areas.  The effect was most like tuning in to the middle of an afternoon play on Radio 4, with similar production values and the same instantly identifiable style – a somewhat ironic choice for a riot.  Even knowing the nature of the beast there was a strong tendency to try and construct a coherent story of the events from the fragments available, which was far from easy – perhaps appropriately for a riot. 

Despite wandering around the square side by side we often found that what we were hearing at any given time differed – sometimes due to a simple time lag and sometimes due to hearing different segments on different visits to the same area.  Our movements clearly triggered some, but not all, of the changes to what we were hearing and it was hard to distinguish such changes from simple scene changes within a segment.

The headphones were large, well padded and effectively blocked out external noise – this made it difficult to conduct the intermittent conversation with which we peppered our walk.  It also had the strange effect of divorcing us from our surroundings much like listening to music on a Walkman or an iPod, which seemed at odds with the very idea of interactive locative media.  I would have been happier with something that allowed the mundane noises of the square on the day to bleed into the authored experience rather than trying to cut them out.

Although we were left feeling that full the potential hadn’t quite been realised, it is early days for this kind of experience design and 1831 Riot! is a valiant and at least partially successful attempt to paint something interesting and worthwhile on the digital canvas. 

Bristol Wireless

Google Goes For US$2.7 billion (€2.26 billion) IPO

It’s been rumoured for a long time, but Google are finally heading for an IPO – so that means everyone finally get a chance to look at their finances.

Morgan Stanley and Credit Suisse First Boston will act as joint book-running managers for the proposed offering.

Google generated US$961.9 million (€804.4 million) in revenue in 2003, reporting a net profit of US$106.5 million (€89 million) – and the company has been profitable since 2001. Google has already reported sales of US$389.6 million (€325.8 million) in the first quarter of this year – up 118% on this time last year.

This only goes to show that there definitely is money in search-based advertising.

Google said in the letter announcing the filing: “It is important to us to have a fair process for our IPO that is inclusive of both small and large investors. It is also crucial that we achieve a good outcome for Google and its current shareholders,” the co-founders wrote. “Our goal is to have a share price that reflects a fair market valuation of Google and that moves rationally based on changes in our business and the stock market.”

Google are currently trialling their comparison shopping service, Froogle which will bring them further into competition with Yahoo! who recently acquired Kelkoo in Europe to expand into the growing arena of comparing prices across internet shops.

Google reports the IPO

Amazon’s A9 Search Engine Goes Live

Amazon’s A9 search engine – complete with browser tool bar and diary function, has gone live. The new service is unique in two respects: you can search through the full text of many books on Amazon, and there’s an innovative diary function enabling users to make notes on any web page, and retrieve them on any computer you use.

The full text book search is welcome, based on Amazon’s Search Inside the Book service, and allows you to see the actual page of the book queried. However, the book search is limited in functionality and is essentially a mechanism to allow Amazon to sell more books.

The search engine is based on good old Google, and requires users to create an account and log in to view their saved searches and notes. Oh, wait a minute … even more data for Google to mine! Plus Amazon will have access to your searches and promote relevant books to you.

It’s a strange hybrid – not quite Google, but not Amazon either. We’ll be keeping an eye out to see who absorbs who.

A9

John Battelle’s Searchblog on the launch

Google’s GMail May Be Blocked

Google’s plans to incorporate targeted advertising in emails sent to its GMail subscribers have hit another setback – Liz Figeuroa, a Democratic Senator in California is drawing up legislation declaring that the adverts are intrusive and the service is an invasion of privacy.

This puts a rather large dent in Google’s business model for the site: the storage for all those one gig accounts, even compressed, won’t be cheap and targeted advertising was really their only revenue stream for the service.

Figeuroa wrote a strongly worded letter to Google urging them to forget the whole thing: “I cannot urge you strongly enough to abandon this misbegotten idea. I believe you are embarking on a disaster of enormous proportions, for yourself and for all of your customers.”

European privacy groups are already sniffing around GMail potential privacy infringements, specifically Google’s lack of a promise that anything deleted on GMail is deleted forever.

We’re a little baffled that this concern is levelled only at an email service – there are plenty of other areas where people are giving their privacy away. People don’t have to sign up for the free email service, and there are plenty of others around, admittedly with less storage. Many people already choose to give away personal information, purchasing habits and other private data in exchange for something “free”, and there seems to be no shortage of willing punters: look at those store loyalty cards in your wallet for example. If you have a Nectar, Boots, Game or other reward card, you’re already presenting marketing companies with a rich, moment-by-moment picture of what you buy, when and what with.

Kron4 report the story

BBC News on GMail

GMail in Trouble Already

Privacy International have complained to the UK Information Commissioner about Google’s GMail service – specifically the technology that scans incoming emails and incorporates targeted advertising.

Google says on the GMail site that the process is automated and no human ever reads subscribers’ emails.

Regardless of whether it reads the emails or not, Google will be able to harvest a huge amount of metrics relating to the demographic profile, shopping habits and social behaviour about every one of its GMail subscribers. This information will be tremendously valuable when sold to third parties, who will then know what adverts you’ve seen on any particular day, what links you follow and how active you are on the internet. Long gaps in logging in might even be a good indication of which time of year you prefer to go on holiday.

Privacy International are also not impressed by the following statement in GMail’s privacy statement: “Residual copies of email may remain on our systems, even after you have deleted them from your mailbox or after the termination of your account.” However, this statement is true of almost every email service in existence – free or otherwise.

The only person who is going to look out for your privacy on the internet is you: if you use a service, always assume that the provider can access everything you write, store or read on there – and also assume that groups outside the service can also access it, whether you intend to or not.

Privacy International

Google Launch GMail – Never Thow Any Email Away Again

With a gigabyte of storage behind every mailbox, Google are launching a new free email service, GMail, and naturally it has powerful searching facilities built in. Google hope that contextual ads inside messages will pay for the service and not put users off too much – they are not planning on using popups or banners.

Microsoft and Yahoo offer only a microscopic 4mb of storage with their basic accounts and don’t have anything like the same search functions – though advertising is kept to banners on their portal pages. One gigabye is enough to store about half a million plain text email messages a page long. Messages are threaded into conversation threads automatically, reducing the need for users to spend time sorting mail

Larry Page said “Gmail solves all of my communication needs. It’s fast and easy and has all the storage I need. And I can use it from anywhere. I love it!” Well, we’re glad he likes it.

Thankfully, the service provides a spam filter, so you need only store the things you want.

We’ve signed up for a test account – we’ll let you know how we get on.

All about GMail

Review of Bleep – DRM-Free digital music sales

Warp Records have made their music back-catalogue available for purchase online via their Bleep service, but with the twist that the tracks are not electronically protected.  The bought tracks are downloaded as high quality, open MP3 files not using any form of Digital Rights Management (DRM).

We see this as an important development, as it takes a different approach to the purchaser of the music – it assumes that the majority of their customers are honest and will not pepper the file sharing networks with their paid for tracks. We will continue to monitor whether this approach has been good or bad for their sales, certainly short term they have benefited from positive press from the technically aware.

We have used the service extensively and below give an overview of the process.

_The standard – iTunes Music Store
As anyone who is attempting to sell music online is very well aware, Apple’s iTunes Music Store (iTMS) has set a high bar for other to reach, never mind exceed. iTMS addresses one of the major reasons for music copying, it brings music that people want to listen to and purchase easily within their grasp. It’s a friendly, well thought out and fast to use system, that charges an arguably reasonable amount of money, 99c, per track. The purchased tracks are downloaded in secure AAC format, can be held on up to three computers, burnt to audio CD and held on as many iPods as the track purchaser owns. iTMS licensing terms were a liberal world apart from compared to the highly restricted, effectively rental-based previous system.

_The Bleep interface
Bleep does a good job of keeping the screen uncluttered and uses three easy to follow columns that naturally progress form left to right to complete purchases. The left is for locating tracks at an album level, or for searching; the middle columns list the details tracks selected as well as enabling previewing and picking for purchase; the right hand column show the tracks ready for purchase, and following purchase, a list of tracks that can be or have been downloaded.

Selection of albums and tracks is as smooth a process as you would expect, either by clicking on the album cover icon or individual track name, if a text search has been carried out.

_Browsing & previewing tracks
Once the tracks have reached the middle column, simply clicking on Play can preview them. The previewing is quick to start, essential for a good user experience. Although it is not quite as fast as iTunes, which is like pressing track skip on a CD player, it is impressive considering it does not use a content delivery network like Akamai.

The loading of the preview track in displayed in a small, integrated Flash player, just below the album cover art, giving good feedback to the user making them aware that something is going on. Once sufficient has buffered, the first 30 seconds of the track starts playing, with a green highlight bar showing progress along the track. The preview track has been encoded at 90kbs and we found the quality more than sufficient.

There are a number of areas that Bleep wins over iTMS.

  • Preview is no limited to just 30 seconds of the track – the whole track can be previewed simply by clicking the play button again, every 30 second chunk.
  • Once buffered, the listener can click anywhere to the tracks timeline to listen from that point.

__Purchasing tracks
When tracks are selected for purchase, they are placed in the right hand column. A running total of the cost is displayed at the bottom of the column, as is useful additional information such as the size of download and an approximation of the time they will take to download.

Clicking on the tracks in the checkout basket the chance to still preview the tracks, you can still listen to it.

When ready to pay, the user simply clicks on the Checkout link, and they will be asked to login to their account or create an account if they have not used it before.

Warp has done a good and wise thing in making creating an account as straightforward as possible, you simply supplying your email address and a password.

The user has three way to pay; credit card, PayPal, and in the UK, mobile phone SMS text message for single tracks. After entering these relevant details, future purchases are as simple as clicking on a link.

The purchase via SMS is of particular interest as this has never been used for buying music downloads. After entering your mobile phone number in the setup screens and sending a confirmation message from you mobile to Warp, purchasing single tracks is a simple as confirming your desire to pay via SMS. An SMS is then received to the handset confirming the price charged and giving a reference number. The SMS payment option is a great idea for opening music sales to people too young to have a credit card, as they are bound to have a mobile phone.

_Receiving the booty
Once payment has been cleared, the right hand column lists the tracks now available for download. To save the trouble of downloading each track individually, there is an option to bundle them all into one Zipped file.

The user is also free to add tracks to a new shopping basket while tracking are sitting in their download list.

_Summary
Warp has done a good job with this service, generally improving on Apple’s iTMS. When comparing them it should be remember that this service is browser based, not the simpler dedicated application approach that iTMS takes.

We spoken to Warp at some length and are impressed with their understanding of the users needs. They also have some very interesting plans for the service, which we will report on when they are becoming available.

Bleep online music service

Sony act to protect downloaded movies

Sony ISP in Japan, So-net, is working with JapanWave to provide protected, downloadable videos that stop working after a set period of time.The most common approach to protecting Internet-delivered music and videos is to stream them. The content distributor believes this will stop their content being permanently saved, which is not the case, as software has existed for a long time to store the streamed content to the local computer. The main problem with streaming is that viewing quality if dependant on the speed of its delivery – this doesn’t occur when the video is downloaded.JapanWave‘s approach is to fragment the downloaded video file and distribute those sections are around numerous directories on the receiving computer. The JapanWave player then reassembles these when the video is played back while checking to see if the video is past its “view by” date.As is common knowledge, all DRM’s systems are crackable and not surprisingly, the details of how Japanware protects the content aren’t given, but it sounds like a simple solution that will not detract from the viewers experience and should put off most casual hackers.