Viacom Gets Tough With YouTube

Viacom Gets Tough With YouTubeMedia giants Viacom International have finally lost patience with YouTube and demanded that they remove more than 100,000 of their video clips that have been posted up without permission.

The company – whose holdings include Paramount Pictures, MTV Networks, DreamWorks and Comedy Central – have calculated that YouTube has served up over 1.2 billion streams of its copyrighted video content.

As a result, Viacom have got out their big pointy DMCA stick and accused Google-owned YouTube of knowingly profiting from material stolen from them, as well as repeatedly breaking promises to filter out copyrighted works.

Viacom Gets Tough With YouTubeIn a statement, a clearly miffed Viacom said: “Virtually every other distributor has acknowledged the fair value of entertainment content and has taken deliberate steps to concluding agreements with content providers.”

“YouTube and Google retain all of the revenue generated from this practice, without extending fair compensation to the people who have expended all of the effort and cost to create it.”

Google have said that they’ll get the material down tout de suite, although not without adding a valedictory grumble, commenting, “It is unfortunate that Viacom will no longer be able to benefit from YouTube’s passionate audience which has helped to promote many of Viacom’s shows.”

Viacom Gets Tough With YouTubeRemoving Viacom’s rich portfolio of popular clips may certainly result in loss of revenue for YouTube, but some media analysts reckon it could be a lose-lose situation all round, as both parties risk naffing off consumers.

Viacom has said that although it’s still down with the idea of distributing clips online via YouTube, it’ll only do so via, “a fair and authorised distribution model.”

YouTube To Share Ad Revenue With Uploaders

YouTube To Share Ad Revenue With UploadersFilmmakers who upload their own movies on to the video-sharing website YouTube will soon be able to enjoy some financial rewards for their efforts.

In an interview with the BBC, YouTube founder Chad Hurley announced that the company was working on a revenue-sharing mechanism designed to “reward creativity”.

Set to start rolling out in a couple of months, the deal would raise revenue to reward creative camcorder types via a mixture of adverts and short clips slipped in at the beginning of a clip.

YouTube To Share Ad Revenue With Uploaders
Only folks who own the full copyright of the videos can expect to receive a wedge of the moolah, with YouTube introducing the advertising technology incrementally.

Somerfield Staff Antics on YouTube

Elsewhere, UK supermarket chain Somerfield has launched an inquiry after video clips of their staff mucking about turned up on YouTube.

Various staff members are seen larking about while wearing the store’s uniform, including a break dancing shelf stacker, an “extreme floor cleaner” crashing into a wall and a nutter hurtling down a car park slope on a shopping trolley.

YouTube To Share Ad Revenue With Uploaders
Somerfield has said that they are looking into the incidents, sternly adding that they will, “take any necessary action where appropriate.”

Of course, all they’ve really done is helped publicise the clips for everyone else to enjoy – and reminded us of our equally daft antics in previous crap jobs.

Somerfield YouTube videos

Spoof David Cameron Video Brouhaha

Spoof David Cameron Video BrouhahaSome MP’s are trying to create brouhaha (fuss) about a spoof video put out by labour MP Sion Simon mocking the first video of Conservative party leader, David Cameron on his Webcameraon site.

If you’ve not seen Cameron’s first piece, which was put out in advance of the Tory party conference, take a trundle through – it’s only just over a minute long.

When we saw it, we found it pretty contrived, with “Dave” just about to do the “washing up” – clutching his Ecover washing-up liquid (look how green I am), without rolling his sleeves up!

Sion Simon’s video repost parodies Cameron’s “hey, I’m just like you” approach and can be seen below can’t been seen on YouTube anymore as someone has pulled the video. To see it now, you’ll have to watch it via the BBC.

The criticism of Simon is being lead by Peter Luff and given Luff’s comments, it appears that he’s not too secure in his position, “When you go over the top like this, you bring all of us in politics into disrepute.” If you’ve watched the film I think you’ll agree that the video is hardly over the top, just gently mocking.

Criticism of the video isn’t just restricted to the opposition. Labour MP Stephen Pound said he thought Mr Cameron’s wife Samantha would be “hurt and insulted” by remarks made by Simon, referring to his comments suggesting that Cameron would be fine with people sleeping with his wife.

It’s not just MPs that are creating spoof videos. Someone calling himself WebCameraOn has created a number of videos pocking fun as well.

Cameron is playing the “am I bovvered” card. 2:49 minutes into this piece, Cameron mentions that there had been a number of spoofs of his piece, calling them “The greatest form of flattery, imitation.” Bizarrely Cameron also says, “Hope that you people are enjoying the Web site,” “You People”?

Cameron – or at least someone in his team – has clearly seen that he now has the ability to bypass the media and the filter that they apply to his comments.

Orb MyCasting on Nokia N80 In US

Orb MyCasting on Nokia N80 In USOrb MyCasting has been grabbed by Nokia to be bundled in with the Nokia N80 Internet Edition, in the US only.

When US N80 owners are swanning around, they’ll be able to watch live TV, videos, listen to music and podcasts and video images on their PC. Not just that, but they can set programs to record on their PC from their mobiles.

The TV and media companies have not, to say the very least, been particularly keen on letting people do this. We’ll see if they come out against Nokia.

Back in August this year, Orb MyCasting were keen to “share”, that 19 months after the service was launched, they’ve had over 1.5m hours of digital media transfered over their service – equivalent to 125 years of media-idge. Interestingly up to 45 minutes per user per day, on average.

Orb has similar deals with companies such as AMD, Vodafone, Hauppauge, Intel and Creative Labs.

Programming video recordings is not unique – Sky TV has been offering this since July this year through their Mobile Sky+ Programming

Orb Networks

Google Signs Up With Sony & Warners To Offer Free Music Videos

Google Signs Up With Sony & Warners To Offer Free Music VideosGoogle will soon be offering free music videos on its Google video Web site after striking a deal with industry bigwigs, Sony BMG Music Entertainment and Warner Music Group.

The deal will see the search engine giant – which has just scooped up the video sharing sensation, YouTube for $1.65bn – offering users the ability to stream content from Warner Music and Sony BMG music video collections for nowt.

There will also be behind-the-sceens footage and other artist-related content made available through two separate revenue-sharing arrangements.

Google’s advertisers will sponsor the music video offerings, with the resulting booty being split between Google and its content partners.

Google Signs Up With Sony & Warners To Offer Free Music Videos“Our partnership with Google is rooted in the pioneering approach we’ve used to offer fans more music, while benefiting artists and protecting copyrights,” gushed Warner Music in a press release.

As well as the freebie video content, Google will also be flogging Warner music video downloads for US$1.99 a pop.

Google Signs Up With Sony & Warners To Offer Free Music VideosGoogle has said that it will be offering further access to Sony and Warner’s hefty audio-visual catalogues in the coming months through partner Web sites in its AdSense network.

The Sony/Warner deal comes hot on the heels of several content partnership deals announced by YouTube, including one with – wouldyabelieve it! – Sony BMG.

Google

Soapbox: Microsoft Takes Aim At YouTube

Microsoft Takes Aim At YouTubeMicrosoft is looking to shove its king sized oar into the massive successful user-generated video phenomenon with the launch of an online service to take on the likes of YouTube, Google and Yahoo.

Named Soapbox, the service enters beta testing today, and is expected to launch within six months as an integrated part of their current MSN Video service.

“We’re definitely not blind to the fact that YouTube has a big lead right now,” admitted Rob Bennett, general manager of MSN’s entertainment and video services.

He’s not wrong there either, with Nielsen/NetRatings reporting that YouTube scooped up 34 million visitors last month, while MSN Video could only muster some 12m.

In comparison, MySpace video notches up 17.9 million visitors a month with Google Video not far behind with 13.5 million each month.

Microsoft Takes Aim At YouTubeWith Microsoft’s vast reserves of cash to fall back on, it’s not surprising that Bennett is chirpy about their prospects, “It’s really early days in online video; this is still act one.”

Microsoft is running the beta trials by invitation only although users can apply on the website, which currently shows a kray-zeee video of some bloke prancing around in a silly MSN-style costume.

Woowargh! Those wacky Microsoft dudes!

The company says that the service will support a number of video file formats and delivery methods and run on both Windows and Apple operating systems with support for popular browsers like Internet Explorer, Firefox and Safari.

It’s obviously early days yet, but tech website Cnet were unimpressed with the Soapbox beta, declaring it “disappointing” and only “slightly better sharing service than YouTube in some small technical ways.”

MSN Soapbox

[Via: BBC]

Warner Music Strikes Deal With YouTube

Warner Music Strikes Deal With YouTubeWarner Music Group has announced a deal with YouTube to distribute music videos, as well as extras such as band interviews, behind-the-scenes footage and artist rockumentaries.

Warner Music’s vast music video library is set to become available with the launch of YouTube’s new content identification and royalty reporting system later this tear.

This comes with reporting and tracking tools to monitor music and video royalties, with YouTube claiming it can automatically identify copyrighted music and video content being uploaded to the site.

The companies hope that this new system will help YouTube get on top of the copyright issues that go hand in hand with video-sharing sites, with uploading punters rarely bothered about seeking the approval of copyright owners.

Uniquely, the system can also grant permission to other YouTube users to use any music from the WMG portfolio within their own videos, although we’re not sure if this will be made available for free or not.

Advertising revenue
YouTube and Warners plan to start sharing advertising revenue generated from running ads “on both WMG music videos and user uploaded videos that incorporate audio and audiovisual works from WMG’s catalog.”

Commenting on the partnership, Warner Music boss Edgar Bronfman said: “Consumer-empowering destinations like YouTube have created a two-way dialogue that will transform entertainment and media forever.”

Warner Music Strikes Deal With YouTube“As user-generated content becomes more prevalent, this kind of partnership will allow music fans to celebrate the music of their favourite artists, enable artists to reach consumers in new ways, and ensure that copyright holders and artists are fairly compensated,” he continued.

Chad Hurley, YouTube’s CEO was clearly an excited chap: “By providing a new distribution opportunity, we are paving the way for media companies to harness the vast financial potential of user-generated content on YouTube. We are thrilled that WMG had the vision to be the first music company, in partnership with its artists, to support the use of their content within user videos and to allow our community to interact with WMG music in new creative ways.”

Legal issues looming?
Of course, his gushing enthusiasm could also be seen an expression of relief as his company finally secures a big name backer to help pay off what must be truly formidable bandwidth bills.

He may also be facing some big legal bills too, as circling record company sharks look set to bite soon over alleged copyright infringements.

Doug Morris, head honcho of Universal Music, the world’s biggest music company, gave his sabre an extra long rattle in the direction of YouTube last week, saying, “We believe these new businesses are copyright infringers and owe us tens of millions of dollars. How we deal with these companies will be revealed shortly.”

With that kind of old fashioned refusal to try and work with new technology that can’t be uninvented, it looks like we might be in for another epic Napster vs The Man-type battle all over again.

YouTube
WMG

LonelyGirl15: Rumbled By YouTube Fans

LonelyGirl15: Rumbled By YouTube FansYouTube is continuing to get attention for the content it has on it. Not this time for alleged copyright violations, but for a young girl who has been appearing in videos about the trial and tribulations of her life. Her moniker? LonelyGirl15.

The controversy? She’s not what she might first appear.

At first glance it looked all very innocent. The videos are primarily shot from the corner of her room, where LonelyGirl15, or Bree as she called herself. talks about her parents, school activities, and consistent themes like, “proving science wrong”.

We’ve used LonelyGirl15 as an example of noteworthy content, when working with consultancy clients, helping them understand the shift that are continuing with media. We selected it because, we found it just a bit too questionable.

LonelyGirl15: Rumbled By YouTube FansWhat raised our suspicions? It had always been shot on a video camera, high above a standard Web cam and edited in a self-consciously amateur fashion. The subjects she spoke about appeared just too ideal for the majority-male YouTube – geeky with relationship questions. Of course she was also very attractive. It was also strange that the music that was used in the tracks was always fully credited. We wondered if Bree was eventually going to start talking about products.

During a session, we showed her videos to senior advertising execs, they immediately smelt a rat with the way the Hiking piece had been shot. It convinced them it was manufactured.

LonelyGirl15: Rumbled By YouTube FansIt appears that some people who it also didn’t quite ring true for, did a bit of digging and found out that email responses from LonelyGirl15 actually came from within Hollywood powerhouse talent agency, Creative Artists Agency (CAA). Hmmm… the mystery deepens. More details of what has been discovered are available in the LATimes article.

Discussion in the blogosphere continues as to the legitimacy of LonelyGirl15, with a popular theory being that it’s a creation to promote a horror film.

LonelyGirl15

Vodafone Admits That Video Calling Has Flopped

Vodafone Admits That Video Calling Has FloppedVodafone is hotly denying that its enthusiasm for 3G has waned, after rumours began circulating that the operator was cutting handset subsidies and abandoned all hope of the technology ever becoming a lucrative commercial success.

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Reports that the rumours began to circulate after Enders Analysis revealed that sales of 3G phones had crashed from 20 per cent of all handsets bought to a mere 12 per cent, in just one quarter, CNet tells us.

Vodafone insisted that the figures were “definitely an overestimate,” before the spokesperson engaged industry-speak overload:

“The share has dipped as we’ve rebalanced investment across our customer base. We’re now perhaps seeing lower ARPU (average revenue per user) from lower ARPU customers, so the kind of commercial investment we were making into customers is no longer justified.”

What this means in a language approaching English is that Vodafone is no longer keen to plough its own cash into subsidising 3G handset sales, because punters aren’t shelling out for enough of their extra services to make it worth their while.

Vodafone Admits That Video Calling Has FloppedVideo calling
Vodafone hoped that its 3G-equipped customers would be making use of what was supposed to be one of the great selling points of 3G, video calls, but yesterday the company admitted defeat, sighing, “Video calling is not a service that is used by a lot of people.”

Mobile TV
Mobile TV has, however, proved popular, with Vodafone claiming that, “more than 50 per cent of people who buy a 3G phone in our UK stores are taking a mobile TV package, and most are adopting the [premium] £10 package.”

This claim is rather at odds with the Enders report, which found that 76 per cent of all phone users surveyed said they had no interest whatsoever in mobile TV.

Alice Enders, the big cheese of the analyst firm, explained that this disparity may be down to the very small number of people using 3G services being the ones interested in mobile TV.

3G obsessed
Enders suggested that Vodafone’s “obsessive over-engagement in 3G” – reflected in the less popular 3G handsets sharing the same amount of store-space with non-3G devices – had led to the company suffering financially because most punters simply weren’t interested in anything other than voice and text services.

Vodafone Admits That Video Calling Has FloppedNot surprisingly, the UK’s only 3G-only network, 3, were quick to quibble about the claims, insisting that the wild popularity of their downloadable music and mobile TV services is proof positive that the demand is there – if the technology is marketed correctly.

Frothing like a cappuccino machine on overdrive, 3’s spokesperson insisted that, “Uptake is phenomenal and growing day by day…..We’re even rivalling traditional music suppliers. We’re second only to iTunes in terms of downloads… and the World Cup really put mobile TV on the map.”

The spokesperson went on to blame a “lack of maturity” from the other 3G operators, claiming that “some incumbent operators” had found it could “suit their commercial model to keep some of their users on old technology.”

With Vodafone rapidly cooling on 3G, it begs the question whether any of the operators who invested vast amounts of moolah on 3G licences and infrastructure will ever get to see their flthy lucre again.

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Vodafone