UK Net Advertising Spending Beats Radio For First Time:
Posted by Mike Slocombe on 5 April 2005 | Tagged as: Business, UK, Advertising
UK online advertising grows by 60% in 2004, with a greater spend that radio advertsing.
Archive for the 'Advertising' Category
Viacom Outdoor, Tube Trial For Digital Advertising Screens
Posted by Mike Slocombe and Simon Perry on 1 April 2005 | Tagged as: Platforms, UK, Advertising, Displays
London Tube passengers can ‘look forward’ to video advertising displays on escalators. Aren’t we the lucky ones!
‘Podvertising’ Supports Virgin Radio Daily Podcast
Posted by Mike Slocombe on 10 March 2005 | Tagged as: Content, Podcasting, Advertising, Content Deals, Portable
UK radio station sponsors daily podcasts via ‘podvertising’.
HomeChoice Floats Advert Targeting on IP VOD
Posted by Mike Slocombe on 21 February 2005 | Tagged as: Content, Advertising
Video Networks bolts on new features and functionality to offer new advertising opportunities.
London Media Summit: McKinsey’s Five Key Media Trends
Posted by Julian on 8 November 2004 | Tagged as: Business, Advertising, Analysis, Events
Michael J Wolf, top man at McKinsey’s Media & Entertainment practice presented his five key trends to Great and the Good gathered at the London Media Summit.
Nokia’s First NFC Product - Why it’s Important
Posted by on 4 November 2004 | Tagged as: Distribution, Payments systems, Advertising, Mobile, Cellular
What’s NFC? No not Nokia Football Club. It enables close range networks and its impact on Media could be significant.
In-Game Ads in the Ascendance
Posted by Berni Dwan on 26 October 2004 | Tagged as: Content, Advertising, Gaming
With the effectiveness of TV advertising on the wane other avenues are being pursued. Chrysler Group are doing it, McDonalds are doing it – advertising on game consoles instead of the screen.
Targeted adverts for P2P
Posted by Berni Dwan on 25 October 2004 | Tagged as: Distribution, P2P, Advertising, Music
AlmondNet and Intent MediaWorks are working together to derive Ad revenue from P2P music downloads.
Google’s Profit Growth Continues
Posted by Berni Dwan on 22 October 2004 | Tagged as: Business, Advertising, Search, Financials
With Google’s third quarter net profits of $52m (£30m), up from $20.4m in the previous year, this garage start-up is doing ok.
