Sony Paint Ad: First HD Advert In UK
Posted by Simon Perry on 18 October 2006 | Tagged as: Content, Sony, Advertising, HDTV
Trying to repeat the attention that they received over Balls, Sony’s new Paint advert will be hitting HD in the UK tonight.
Archive for the 'Advertising' Category
US Web Half-Yearly Advertising Revenue Hits $8bn
Posted by Mike Slocombe on 26 September 2006 | Tagged as: Business, Shift to Web delivery, USA, Advertising
There’s money in them thar advertising hills as online revenues increase by 37 per cent in the first half of 2006.
Fox Plays With “Blinks”: Super-Short Advertising
Posted by PaulResnikoff on 25 August 2006 | Tagged as: Content, USA, Advertising, PVR/DVR
Very short adverts are the latest tool in the battle-chest of the TV networks in the US in an attempt to make you notice.
Viacom’s Big Shift to Digital: Summarised
Posted by Simon Perry on 11 August 2006 | Tagged as: Business, Google, Advertising, Content Deals, Analysis
It’s been a busy week for Viacom, deals all over the place, some income-generating, some costing them money.
Google Video: Advertising Sponsorship
Posted by Simon Perry on 26 July 2006 | Tagged as: Content, USA, Google, Advertising
Google now have a ‘third way’ to show you video content - advertising sponsorship. We think their approach to it really shows an understanding for how consumers react to advertising.
PayPal Exclusive Wallet On Yahoo: Wide-ranging Deal
Posted by Simon Perry on 25 May 2006 | Tagged as: Content, Yahoo, Advertising, Search
eBay and Yahoo get Intimate in a deal covering four separate parts, payments, advertising and possibly Click-to-Call.
Telewest Get ASA Dodgy Advert Slapdown
Posted by Mike Slocombe on 3 May 2006 | Tagged as: Distribution, UK, Advertising, Broadband, Standards
Advertising Standards Board declare Telewest’s broadband ad, ‘misleading’ as they don’t have 100% digital coverage.
When Corporate Mashups Go Wrong: Chevy Tahoe
Posted by Simon Perry on 7 April 2006 | Tagged as: Content, Advertising, User Generated Content (UGC)
Mashup tools, put out by Chevy, are being used to create spoof adverts that heavily mock them.
Google - Read, Right? Edit
Posted by on 17 March 2006 | Tagged as: Content, Google, Advertising, Mobile
Guy takes us on a tale of mob happy ad-editing for mobile content - while finding Google impenetrable.
The Blog System That’s Eating Blogs
Posted by on 16 March 2006 | Tagged as: Content, Google, Advertising, User Generated Content (UGC)
We’re all aware of the distortion that splogs bring. Guy looks into the effect that the tools to counter them are having on innocent bystanders.
