Posted by Simon Perry on 31 October 2007 | Tagged as: Google, Advertising
We’ve been keeping our eyes on the growth of advertising on YouTube - first there were text adverts on top of the YouTube videos, then they tried placing video adverts on the YouTube home page.
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Posted by Simon Perry on 5 October 2007 | Tagged as: YouTube, Google, Advertising
We know that Google is driven by advertising, right?
Well, since buying YouTube, they haven’t plastered the site with advertising, as a less savvy company might do, but they have played around a few times with raising revenue including adding promotions, supposedly linked to the video playing, at the bottom of the video, but above the […]
Posted by Simon Perry on 2 July 2007 | Tagged as: Content, Advertising, Music, Audio Hardware
Stereo Bluetooth headphones are going to be big. Motorola are trying to make sure their name is closely identified with them, using a new campaign.
Posted by Simon Perry on 25 June 2007 | Tagged as: Business, Yahoo, Advertising
It’s all change at Yahoo. Will these changes help them regain their position?
Posted by Simon Perry on 14 June 2007 | Tagged as: Business, Google, Advertising, China, Content Indexing & Navigation
Google have had a bit of a bumpy ride in China, but appear to be making deals that could bring them to a more profitable position.
Posted by Howard Scott on 1 June 2007 | Tagged as: Business, Advertising, Cross platform
We know Tech is hitting all media businesses, but how are they currently responding?
Howard Scott has already covered North One TV and Sony BMG. Today’s final piece covers Kempster, their work with European football and the conclusion.
Highlighting through italics are ours.
Amy Kemp, Kempster
In 1994 the World Cup Sponsorship was managed using a fax machine. Zoom […]
Posted by Howard Scott on 31 May 2007 | Tagged as: Shift to Web delivery, Business, UK, Advertising, User Generated Content (UGC), Music
We know Tech is hitting all media businesses, but how are they currently responding?
Howard Scott covered North One TV yesterday; today it’s Sony BMG; and the final piece tomorrow is Kempster, their work with European football and the conclusion.
Highlighting through italics are ours.
Duncan Bird, VP of Futures, Sony BMG
Duncan Bird is an ex-Leagas bod, just […]
Posted by Simon Perry on 30 May 2007 | Tagged as: Revenue raising, Business, UK, Advertising
OK, Channel 4 might be dropping the charges this years, but what about the votes from previous years?
Posted by Howard Scott on 30 May 2007 | Tagged as: Business, TV related, Shift to Web delivery, UK, User Generated Content (UGC), Advertising, Cross platform
We know Tech is hitting all media businesses, but how are they currently responding?
Howard Scott went along to a meeting, Talking Tech, organised by the European Sponsorship Association to investigate the current state of play - covering the world of TV, Music and entertainment marketing.
Today’s piece covers North One TV; tomorrow, Sony BMG; and the […]
Posted by Simon Perry on 16 May 2007 | Tagged as: Business, Advertising
Google make another smart move by placing inline ads with the video on YouTube.
