Whopper Sacrifice: Confusing Facebook App
Posted by Simon Perry on 9 January 2009 at 11:55 am | Tagged as: Advertising, Content, USA, User Generated Content (UGC)
Burger King has releases a rather strange Facebook App – Whopper Sacrifice.
In exchange for you un-friending (burning) your Facebook ‘friends,’ it gives you credit towards a Whopper. Burn ten and they’ll give you a burger in the US.
Not sure what type of message this sends out. Is it, be nasty to your friends, dump them and we’ll reward you?; or are they helping people realise that the people that they call friends on Facebook are nothing of the sort?; or actually helping people get real and only connect to true friends?
Not sure, but given Crispin Porter + Bogusky are behind it (the domain is registered on their behalf), it’s highly likely to be popular, given the success for their past work – heck they’re even trying to make Microsoft popular.
Watch the vid below that Mike Monteiro has put together showing how it works ….
hah, this is the news of the moment – someone just emailed information on this to me too!
It’s an odd one, initially I thought it was crass, but then I remembered the old McCains(?) ‘Daddy or Chips?’ advert, which was pretty good.
It’ll probably work well but, like you, I really can’t decide what their angle is. I won’t be getting involved – I’m not in the US for starters! – but I would feel uncomfortable doing that to my FB friends. (Possibly because I only add people who are actually friends?)
The only place I can think of where burning this thought of as good (at least by some) is in Fahrenheit 451.