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	<title>Comments on: Workbook Controls Company Facebook Use</title>
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	<description>Reporting the effects of Technology on the Media and Communications.</description>
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		<title>By: Yonni Harif</title>
		<link>http://digital-lifestyles.info/2008/02/22/workbook-controls-company-facebook-use/comment-page-1/#comment-51885</link>
		<dc:creator>Yonni Harif</dc:creator>
		<pubDate>Sun, 24 Feb 2008 14:46:39 +0000</pubDate>
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		<description>Hi Simon,

You touch on a fundamental point here - how should companies approach social networks? Well, I would have to correct you, as we here at WorkLight believe that the “suits” should embrace the groundswell and not limit access or usage.

WorkBook is a way to leverage these networks at work, securely. Content generated through WorkBook is employee-driven.  The idea behind the app is that since many employees are already using the social utility, companies should embrace it and not ban access. 

So for example, an employee at a VoIP company who liked your recent Skype post can post it to his or her WorkBook newsfeed, initiate a Q&amp;A or seek out relevant expertise inside the company.

The app does not interfere with your daily Facebook activities or applications, and resides behind the corporate firewall. 

WorkBook is about adding more capabilities to the Facebook toolbox, and so every employee in the company who is on the social network can collaborate with peers on work-related issues, securely.</description>
		<content:encoded><![CDATA[<p>Hi Simon,</p>
<p>You touch on a fundamental point here &#8211; how should companies approach social networks? Well, I would have to correct you, as we here at WorkLight believe that the “suits” should embrace the groundswell and not limit access or usage.</p>
<p>WorkBook is a way to leverage these networks at work, securely. Content generated through WorkBook is employee-driven.  The idea behind the app is that since many employees are already using the social utility, companies should embrace it and not ban access. </p>
<p>So for example, an employee at a VoIP company who liked your recent Skype post can post it to his or her WorkBook newsfeed, initiate a Q&amp;A or seek out relevant expertise inside the company.</p>
<p>The app does not interfere with your daily Facebook activities or applications, and resides behind the corporate firewall. </p>
<p>WorkBook is about adding more capabilities to the Facebook toolbox, and so every employee in the company who is on the social network can collaborate with peers on work-related issues, securely.</p>
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