We hope that we’ve reported the battle in a balanced way – showing when Blu-ray looked like it was in trouble too (which at times it has).

There’s no denying that HD-DVD was outclassed in PR terms. Having sat in many HD-DVD & Blu-ray presentations (we started covering Blu-ray back in 2003!), the contrast between the two are marked. Blu-ray far more showbiz and Hollywood (which many people like).

We all know that formats survive by content, and the Blu-ray camp does appear to pulled the hollywood studios over to them – with many rumours flying of substantial financial inducements (as you’ve said). Interestingly European studios appear to have gone for HD-DVD.

History reversing itself?
Clearly Sony lost the Betamax war and, we assume, learnt a lot of lessons from that, including never losing a battle like that again.

Legend has it that p0rn swung those format wars by putting their stuff out on VHS. We live in different times now, where p0rn is widely distributed online (giving instant, and more importantly near-anonymous access), but given the cheaper production costs of HD-DVD, I wonder if p0rn could have a large influence in format take up again?

But the practices of the firms that are spreading the propaganda and covering damage limitation with fanboy platitudes will bring you a product you’ll soon regret owning. Look deeply into this subject from neither camp and some decent research will show you a campaign that has worked almost flawlessly. (go to youtube for example, or the last posters comment which relates to at least 3 photoshopped boxing match pictures doing the rounds right now) I’m more annoyed at the herd like mentality of so called industry insider who have allowed the wool to be pulled over their eyes and still consider themselves journalists. Advertising is one thing but allowing your view of things to be shaped by anothers will is weak minded at best. But what do i care?

If this was a boxing match, then HD-DVD would be on the ropes, bleeding profusely and taking sledgehammer…

It’s not PR. It’s not about “pressure”. It’s about cold, brutal truth.

Get over it. You bought a piece of tech which is going to be redundant. Many other people have done this over the years.

The price of progress.

When will online journalism get a backbone and try and stand out from the PR guys and point out the consumer is getting the brunt end of this deal?