LG KS20 HSDPA Touchscreen Smartphone Gets European Launch

LG KS20 HSDPA Touchscreen Smartphone Gets European LaunchTrying to kick over some of the Apple party tables before Friday’s iPhone’s launch is LG’s new business smartphone, the LG-KS20.

Announced at the IFA 2007 in Berlin, the LG-KS20 HSDPA touchscreen smartphone will initially be released in France and Germany with other countries following hot on its trail.

Evoking memories of the recent ‘Life On Mars‘ TV programme, a pair of dolly birds were roped in to ‘sex up’ the product, with the 70s-style press photos showing the two glampussies lovingly caressing the new phone.

You can imagine the creative meeting:
LG boss: “Make it look sexy!”
Creatives: “But it’s just a black slab that looks like every other phone out there”
LG boss: “Sex sells! It has to look glamorous!”
Creatives: “But it’s just a bland black box with an average size screen and no innovative features. There’s nothing sexy about it at all.”
LG boss: …thinks… “Then call in the hotties! Problem solved!”

LG KS20 HSDPA Touchscreen Smartphone Gets European LaunchWe’re not entirely sure that a 2.8 inch 240×320 pixel colour touch-screen, 2MP camera, WiFi, MP3 player and Bluetooth would be enough to bring such an adoring smile to the model’s faces, but it seems a fairly well specified device for business folks.

Internet access should be fairly nippy too with HSDPA-toting, 12.8-mm thick handset serving up 3.6Mbps data rates, while the unit coming with a telescopic, built-in stylus which will most certainly be needed for the fiddly Windows Mobile 6 interface.

The unit measures up at 99.8x58x12.8mm, weighs 92.5g with pricing to be announced by local carriers.

LG KS20 HSDPA Touchscreen Smartphone Gets European LaunchSpecs:
Networks GSM Europe/Asia bound phone, supporting both frequencies and one for roaming in America ( 900/1800/1900 MHz), UMTS European/Asian 3G ( 2100 MHz)
Data GPRS/EDGE/UMTS/HSDPA 1.8 Mbit/s/HSDPA 3.6 Mbit/s
3G Support Yes
Size 3.9 x 2.3 x 0.5 inches (99.5 x 58 x 12.5 mm)
Weight 3.4 oz (95 g)
Battery Capacity 1050 mAh
Talk 4 hours ( 240 mins) of Talk time
Standby 400 hours ( 17 days) of Stand-by time
Main Display 240 x 320 pixels, 262k colour TFT
2.8 inches, touchscreen with stylus and handwriting recognition
Camera 2.0 megapixels Resolution
Video Yes
Features Flash, 4x Digital zoom, Auto-Focus, Additional VGA camera for video calling
Multimedia
Video Playback
H263, H264, MPEG 4, 3GP formats supported , Windows Media Player
Music Player
MP3, AAC, AAC+, WMA formats supported
FM Radio
Memory 128MB internal, microSD
OS Windows Mobile for Pocket PCs 6.0
Connectivity USB, 802.11b, Bluetooth 2.0

ks20.lgmobile.com/

Published by

Mike Slocombe

(editor) urban75 ezine