Whitehaven Switchover: Digital UK’s Ten Month Switch Over Buildup (Podcast)

Posted by Simon Perry on 18 October 2007 at 1:55 pm | Tagged as: Distribution, UK, Digital TV

Whitehaven: Digital UK's Ten Month Buildup (Podcast) Sarah Jane Grey has been working for Digital UK on the ground in Whitehaven since December 2006 - a full 10 months before switch over.

She points out that it’s wrong to assume that older people are less able to cope with analogue/digital switch over - many of the older people in Whitehaven were highly qualified engineers working at the nearby Sellafield, nuclear power plant.

Beyond the extensive advertising in the local media, Digital UK have organised over 125 events to bring analogue/digital switch over to the attention of the local community,with a strong message being that they’re “Working with the community to help itself.”