News reaches us from Helsingborg, on the gorgeous west coast of Sweden, that some sneaky chap has registered their car license plate as G O O G L E.

Joakim Jardenberg, the clever fellow who thought up the jolly wheeze, has also blogged the adventure (for those of you who read Swedish!).

He raises some interesting points about brands and by extension, individuals registering trade marks as car registrations, while pointing out that “one of the highest valued brands in the world, Google, is now my number plate.”

Anyone for “adPlate or plateSense,” japes Joakim, who is a development manager at the newspaper, Helsingborgs Dagblad (who have the super cool short domain name hd.se).

What’s Google reaction?
Rather amusingly, Joakim’s been on to Google Sweden and has had a response from Maria Göth, their PR manager.

Google have made a statement about … not making a statement, which reads

We cannot make a statement before we know exactly what has happened. The persons at “Vägverket” (The authority which is responsible for the roads and car regulations) who handles personal number plates is on vacation but we shall contact them on Monday.

We await further news with bated breath …

Many thanks to Anders Olausson, long time chum on Digital-Lifestyles for the pointer.

On this day, years gone by ...

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• Apple Mighty Mouse Announced - 2005
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• EasyShare P880, P850: Kodak Announcement - 2005
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