The BBC are going to start of a trial to syndicate a range of its television channels and radio networks via 3G to mobile phones within the month.
Three UK operators will be taking part, Orange, Vodafone and 3 giving subscribers to the trial the ability to watch BBC One, BBC News 24 and BBC Three streamed on their mobiles. Beyond some sports programmes and programmes where they don’t have the necessary rights.
As well as the TV channels, eight radio stations will also be included – Radio 1, 1Xtra, Radio 2, Radio 3, Radio 4, 6 Music, BBC 7 and Asian Network.
Appropriately enough the announcement by Richard Halton, BBC Controller of Business Strategy, was made at the Broadcast Mobile TV Congress.
The BBC haven’t done a great deal of content on mobiles, not that they’re not keen on it, as you’ll be able to tell from the comments of Richard Halton, “The BBC believes that mobile content is an important part of the broadcasting landscape and is looking at ways in which mobile devices will shape services of the future for licence fee payers.”
They hope to learn lots from this trial, as Ashley Highfield, Director of Future Media and Technology at the BBC said, “The findings, combined with quantitative and qualitative consumer research, will inform the BBC’s future mobile strategy.”
We’ll keep our eyes on this.
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