Bluetooth Video at IBC2004

Forbidden Technologies will be broadcasting IBC TV News footage to visitors’ mobile phones thanks to their new video Bluetooth technology.

Highlights of the previous day’s coverage taken by IBC’s camera teams will be broadcast directy to thousands of visitors via Bluetooth.

“The mobile sector offers tremendous brand and revenue opportunities for broadcasters and production houses by creating a highly targeted, direct channel for the delivery of content,” said John Holton, IBC Exhibition Chairman. “We’re delighted to be leading the way by working with Forbidden to offer visitors the very best view of IBC 2004 on their mobile phones.”

The service is based around two tools from Forbidden. The first, FORmobile delivers video along with a branded player via Bluetooth or GPRS WAP to compatible Symbian handsets. The second, FORscene, is a web-based editing tool alowing broadcasters to digitise, compress, edit and publish clips for delivery to mobiles.

“We receive the footage from the IBC news teams at around 10am each morning, and aim to mobilise the content for distribution within half an hour,” said Stephen Streater, CEO of Forbidden Technologies. “By compressing, editing and publishing video in such a short time frame, we not only provide mobile users with compelling, up-to-date news content, but are making use of an excellent opportunity to demonstrate the benefits of our unique portfolio to production houses and content owners.”

IBC 2004

Forbidden Technologies

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