Daimler-Chrysler US to Install Satellite Radio in over 500k Cars
Posted by Fraser Lovatt on 8 April 2004 at 4:48 pm | Tagged as: Distribution, Satellite-delivered, Car related
Daimler-Chrysler have chosen the SIRIUS satellite radio system for installation in many of their new car lines, including the PT Cruise and popular Grand Cherokee. Starting in 2005, the cars will be fitted with digital receivers manufactured by Alpine, Blaupunkt, Clarion, Eclipse and Kenwood – amongst others.
The deal amounts to some 550,000 vehicles – and SIRIUS would like to see a bigger deal, this time with Ford, soon.
SIRIUS provides more than a hundred channels of advertising-free radio – from sports to comedy to music, for an annual subscription of $155 (€127).
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