T-Mobile Introduce Mobile Jukebox, Unleashes New Music Format on Unsuspecting World

Posted by Fraser Lovatt on 22 March 2004 at 4:29 pm | Tagged as: Content, Music, Mobile, Cellular

T-Mobile have partnered with Sony Music and Unversal Music to provide a somewhat unique entry to the mobile music market. Called “Mobile Jukebox”, the service allows subscribers to download music clips to their mobile phones.

So far, there are 200 tracks available to choose from – but the real killer is that those tracks are between only 90 and 120 seconds long.

We think this one might have launched a bit early – with only tiny number of tracks currently available, and even those are brutally short, this has an air of “So what?” about it. T-Mobile intend to offer more tracks later in the year, and full length ones too – but will that be enough?

Thomas Gewecke, Senior Vice President of Sony Music Digital Services explained: “Mobile Mix enables music fans to download a 90 to 120 second excerpt of a song in just a couple of minutes, allowing them to get a feel for the music almost instantaneously, and takes the mobile music entertainment experience to an entirely new level.”

Mobile phone users tend to be young and demanding, and require quite high standards form their entertainment, so surely they want considerably more than just to listen to a music clip? It maybe that T-Mobile have misjudged their market here, or were just keen to get some sort of music product out as soon as possible.

T-Mobile on Mobile Mix