Microsoft has been talking about portable devices for a while that would enable owners to watch videos, view photos, play music, labelling them as Media2Go.

This week they have announced not only a new official name, but two companies that will help them create designs. AboCom Systems Inc and Tatung Co. will be the original design manufacturers (ODMs) of the now re-christened Portable Media Centers.

These designs will then be passed on the manufacturers, who are already lining up to get involved. So far Creative, iRiver International, Samsung Electronics Co. Ltd., SANYO Electric Co. Ltd. and ViewSonic Corp have thrown their hats in to the ring - others are expected to follow.

Intel has had this type of device, labelled a Personal Video Player (PVP), in development for a long time ($100 ZVUE!.

We imagine that Microsoft will hope to win the consumer, via strong integration of these devices with their operating system and the content owners, by highlighting their Digital Rights Management (DRM).

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