Sony’s Dream World a Success, MySony launches
Posted by Fraser Lovatt on 11 September 2003 at 11:26 am | Tagged as: Distribution
With more than 30,000 visitors, far exceeding all predictions, Sony have announced that their Dream World exhibition was a great success for them. As predicted, Sony’s entertainment robots AIBO and QRIO were big hits.
Sony launched their MySony service at the event – and more than 4,000 visitors signed up for it there and then. The programme offers subscribers a range of benefits based on their preferences, and is based around an internet portal. Users also earn points for using the portal which can then be put towards purchasing CDs, electronics from the Sony range. We’d best get clicking for that Dawson’s Creek boxset.
